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Search Engine Optimization
The professionals at HJ Design employ advanced Search engine optimization (SEO) techniques that improve the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
Unfortunately the “Build it and they will come” days are long gone. Today websites must be optimized so that internet search engines like Google, Yahoo and Bing can index them properly and provide higher rankings. HJ Design will maximize your site’s visibility across top search engines and portals.
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An SEO Agency Delivering Better ROI
We influence your customers’ search journey with smart SEO strategies:
- Effective website optimization, which ensures that your site is relevant for key transactional search terms.
- Thoughtful website content development strategies that answer informational, research-oriented queries.
- Relationship building and web presence management, which links your site to the key industry websites and online forums where consumers look for guidance when contemplating a purchase.
Be There When Your Customers Raise Their Hands
SEO is an ongoing process that moves your site to the top of search pages – and to the top of your customers’ minds.
Search engine optimization only works if we’re driving the right kinds of people to your site. Our teams cultivate a strong understanding of your business needs to deliver qualified, highly engaged organic search traffic.
We analyze how people are actually searching for your business, and we tailor your brand messaging to maximize your business’ relevance for those keywords. In doing so, we drive the kind of traffic that will really produce results for your business
Meta Data
Meta Data contains keywords and descriptions of each page on your website that correlate to what phrases people use to search for the services your business offers. These descriptions are displayed in search results by search engines like Google, making their accuracy and detail critical. Meta Data can determine whether your website will show to your target audience and if a user decides to visit your site.
Keyword research is a practice the HJ Design SEO team uses to find various search terms that people enter into search engines while looking for services your business offers.
A website that is well optimized for search engines "speaks the same language" as its potential visitor. In other words, you need to know how people are looking for the products, services and information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.
This is why developing accurate Meta Data is one of the first and most important steps in our SEO initiative to elevate your rank.
SEO By Page
Search Engine Optimization is determined by more than Meta Data and Keywords. HJ Design’s SEO strategy includes heading levels, alternative text for images, quality content, URLs and links that Google uses to determine what is most important on each page.
This along with the back-end code and usability allows your audience to easily view your website with very short load times, making their experience more enjoyable and they will stay on your site for longer. All of these factors working together will tell search engines that your website is trustworthy and contains quality content for consumers, and will send your website higher in their results.
This next section determines how well the overall SEO techniques are working with search engines like Google. Each page ranks uniquely with search engines. The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing each page of your site and content with HJ Design’s SEO strategies can help your pages rank higher in the search results.
Search Console
Google Search Console is a web service by Google which allows us to check indexing status and optimize visibility of your website. Search Console tools and reports help us measure your site's search traffic and performance, fix issues and make your site shine in Google Search results.
Creating a sitemap is great. It’s even better when we notify Google of your sitemap. That’s how Google will know to crawl these pages, verify them and add them to search results. We submit your sitemap containing individual URLs for crawling. The URL Inspection tool provides detailed crawl, index and usability information directly from the Google’s results.
These next few pages confirm your URLs are indexed to make sure that Google has the freshest view of your site. Understand how Google Search sees your pages.
Google My Business
How your Business Profile shows up on Google when people look for you on Search & Maps matters. Your Business Profile will attract and engage with new customers who are researching before making a purchasing decision. When HJ Design manages your Google My Business account you get more than a business listing.
Your Business Profile lets you easily connect with customers across Google Search and Maps by providing accurate information. The quality photos, products and services displayed on your Google profile show what your company offers and what makes your business unique. We show your customers you are ready to connect by listing calling and messaging options.
Google reviews can give your business a big credibility boost by allowing your potential customers to discover why your business is so great. Many customers like to research thoroughly before making a decision and trust reviews from past customers.
We will show you how we have improved the appearance of your business on Google.
Search Engine
In the end, the work we have accomplished is to get you higher in search engine rankings. Ultimately everything accomplished will continue to improve your rankings over time by engaging more customers, proving to Google the value of your business.
We specializes in Google AdWords Management for small and mid size businesses who require optimal performance output out of their AdWords budgets. Our business exists because Google AdWords is an extremely profitable tool for small businesses – however it is also a complicated and time consuming platform to manage effectively. Our clients receive a team of Google Partner ad managers who maximize your rate on your return everyday, and are available to you 24/7. At Top of the Page Marketing, your calls are directed immediately to your own personal account manager, who knows your campaign inside and out. Clients receive unlimited, free consulting services as we have a direct relationship between our clients’ performance and our own success.
Web Analytics
Continually optimize your content with Search Analytics. See which queries bring users to your site. Analyze your site's impressions, clicks, and position on Google Search. Grow smarter by using analytics to improve your website and to develop a Google Ads campaign.
Create custom audiences and goals with unique reporting and targeted messages. We can analyze your audience demographics and where they are searching from. Google Analytics lets you measure your website and paid advertising ROI.
This final section shows you how your website is doing after being optimized. We suggest continuing your marketing goals with a Google Ad campaign that can also be tracked with Analytics.