ANALYTICS

Website Analytics

The sooner your business embraces web analytics, the better. Detecting problems in the early stages of your digital marketing strategy will allow your advertising efforts to work more efficiently. Web analytics can provide key metrics and statistics such as visits, unique visits, bounce rates, top content, top keywords, referrer sites and traffic source. Knowing what your visitors are typing in to google search, and overall user behavior, can put your website even closer to the top of their search results.

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Measure Traffic

Our Analytics will inform you how many users and visitors you have on your website at any given time, where they are searching from and how much time they are spending on your site.

We will compare your organic and paid traffic to develop an effective campaign budget targeting your specific audience.

Improve Bounce Rate

Make sure your users are finding what they are searching for on your website. If your website comes up in their search results but does not contain what they are searching for, we will improve your keyword optimization. Additionally making sure your website user experience is friendly and does not turn a user off of your site.

Track Campaigns

Tracking unique advertising links will provide you with details on how your marketing campaigns have been received by the users. A unique off-line to online campaigns such as a link to an event from a mailer can even be tracked online.

We will find highly returning campaigns to invest more and cancel campaigns that are performing inefficiently.

Beat the Competition

When we perform a search for terms that relate to your website we take note which competitors appear on the top of the search results as well as the paid advertising links. We research each competitor’s website and view their source code to track their metadata such as their title, description and what keywords they use. This allows us to improve your website's metadata and beat the competition.

Optimize Website

With web analytics, we will inevitably find areas that can be improved on the website and its services. Your sales funnel and call to action will be clear, and easy for users to complete.

Users must find the right content at the time they need it when they are on your site. This includes, more than ever, making sure the mobile version produces an exceptional user experience.

Conversion Rate

Getting your audience to take specific action is the most important measurable goal for your business. We track all aspects of user interaction including: Every step of a sales funnel, add to carts, purchases, product views; Leads; Email sign-ups; Video views; Brochure downloads; Clicks on text-links; Bids and offers; Event registrations; Spent time on a website; Shares on social media; Contacts from inquiry forms.

What day of the week should you run promotions?

Dana Rosen
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How far away are your customers willing to travel?

John Taylor
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Where does my website traffic come from and where is it going?

Rina Brick

Get More Satisfied

Customers

Whether it’s website visits, completed contact forms, online sales, downloads or newsletter sign-ups, the tracking tools always show you what Top of the Page delivers.

We use proprietary software in conjunction with Google to show your ads displayed and what percentage of potential customers click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.